Pllana, Mustafa; Miftari, Iliriana; Bytyqi, Njazi; … - In: International Journal of Sustainable Economies … 2 (2013) 4, pp. 33-46
Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the...