Boyd, Callum S.; Ritch, Elaine L.; Dodd, Christopher A.; … - In: International Journal of Retail & Distribution Management 48 (2020) 12, pp. 1315-1335
Purpose: to examine consumers' perceptions of retail brand representations of gender-oriented and/or sexuality-oriented identities. The authors explore the value of developing more progressive, inclusive brand values to support more effective retail brand communications and imagery....