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Search: "Ruiz Conde, Enar"
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Ruiz-Conde, Enar
5
Leeflang, Peter
4
Ruiz Conde, Enar
4
Wieringa, Jaap E.
4
Más Ruiz, Francisco José
2
Calderón-Martínez, Aurora
1
Leeflang, Peter S. H.
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ECONIS (ZBW)
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1
Strategic group influence on entry mode choices in foreign markets
Más Ruiz, Francisco José
;
Ruiz-Conde, Enar
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1259-1269
Persistent link: https://www.econbiz.de/10011931354
Saved in:
2
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
3
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
4
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
5
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
6
Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
Saved in:
7
Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar
;
Leeflang, Peter S.H.
;
Wieringa, Jaap E.
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
3
,
pp. 155-184
Persistent link: https://www.econbiz.de/10007376801
Saved in:
8
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter S. H.
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10009075861
Saved in:
9
La difusión de la franquicia como innovación de organización empresarial
Ruiz Conde, Enar
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001583014
Saved in:
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