Sharif, Khurram; Kassim, Norizan; Faisal, Mohd Nishat - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 2, pp. 359-377
Purpose: The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers’ Domains of Living (DoL). DoL were broken down into being, belonging and becoming domains. Relationship between the DoL and luxury...