//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Shin, Wonsun"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
5
Advertising effects
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Werbung
5
Consumer behaviour
4
Konsumentenverhalten
4
Public relations
3
Öffentlichkeitsarbeit
3
Adolescents
2
Children
2
Communication
2
Jugendliche
2
Kinder
2
Kommunikation
2
Mobile Marketing
2
Mobile marketing
2
Social Web
2
Social web
2
South Korea
2
Südkorea
2
Website
2
Youth
2
Arzneimittel
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Comparison
1
Consumer socialization
1
Corporate advertising
1
Corporate reputation
1
Crisis management
1
DTC brand websites
1
DTC prescription drug advertising
1
Data protection
1
Datenschutz
1
Dialogic communication
1
Direct marketing
1
Direktmarketing
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Textbook
1
Language
All
English
10
Undetermined
2
Author
All
Shin, Wonsun
12
Huh, Jisu
6
Lwin, May O.
2
Pang, Augustine
2
Faber, Ronald J
1
Faber, Ronald J.
1
Ho, Benjamin
1
Kang, Hyunjin
1
Kee, Kalya M.
1
Lew, Zijian
1
Peter, Ling
1
Stocchi, Lara
1
Walther, Joseph B.
1
Winchester, Maxwell
1
Yee, Andrew Z. H.
1
Youn, Seounmi
1
more ...
less ...
Published in...
All
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Advertising theory
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
10
OLC EcoSci
2
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Adolescents' responses to social media newsfeed advertising : the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
2
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
3
Integrated marketing communication : a balanced approach
Winchester, Maxwell
;
Peter, Ling
;
Stocchi, Lara
;
Lwin, …
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012025783
Saved in:
4
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine
;
Shin, Wonsun
;
Lew, Zijian
;
Walther, …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Saved in:
5
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
6
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
7
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
8
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
9
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
10
Multinational corporate website strategies and influencing factors : a comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10003923338
Saved in:
11
Developmental antecedents to children's responses to online advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-741
Persistent link: https://www.econbiz.de/10010043466
Saved in:
12
Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites
Shin, Wonsun
;
Huh, Jisu
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 287-310
Persistent link: https://www.econbiz.de/10008334832
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->