Summers, Jane; Hassan, Rumman; Ong, Derek; Hossain, Munir - In: Journal of Services Marketing 32 (2018) 5, pp. 605-615
Purpose: The purpose of this paper was to better understand the underrepresentation of Muslim women living in Australia in physical activity and in group-fitness classes in particular. The authors contend that the Australian fitness industry has ignored the needs of this group through...