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Search: "Tomkovick, Chuck"
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Tomkovick, Chuck
9
Yelkur, Rama
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OLC EcoSci
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1
Super Bowl ad likeability : enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10009700188
Saved in:
2
Super Bowl ad likeability: Enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10010057395
Saved in:
3
Linking collegiate service-learning to future volunteerism : implications for nonprofit organizations
Tomkovick, Chuck
;
Lester, Scott W.
;
Flunker, LaNette
; …
- In:
Nonprofit management & leadership
19
(
2008/09
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003776161
Saved in:
4
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
YELKUR, RAMA
;
TOMKOVICK, CHUCK
;
TRACZYK, PATTY
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 143-159
Persistent link: https://www.econbiz.de/10005624812
Saved in:
5
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden
Yelkur, Rama
;
Tomkovick, Chuck
;
Traczyk, Patty
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 143-159
Persistent link: https://www.econbiz.de/10006504439
Saved in:
6
Ten Anchor Points for Teaching Principles of Marketing
Tomkovick, Chuck
- In:
Journal of marketing education : JME
26
(
2004
)
2
,
pp. 109-115
Persistent link: https://www.econbiz.de/10006245826
Saved in:
7
Perspective-riding the wind: managing new product development in an age of change
Tomkovick, Chuck
;
Miller, Christopher
- In:
The journal of product innovation management : an …
17
(
2000
)
6
,
pp. 413-423
Persistent link: https://www.econbiz.de/10006282185
Saved in:
8
The Role of Nativism, Ethnocentrism, and Nationalism in Predicting Students' Propensity to Study International Business
Al-Khatib, Jamal
;
Tomkovick, Chuck
;
Wenner, James
; …
- In:
Journal of teaching in international business
8
(
1996
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10007134700
Saved in:
9
An Assessment of the Service Quality Provided to Foreign Students at U.S. Business Schools
Tomkovick, Chuck
;
Al-Khatib, Jamal
;
Iskra Jones, Sheila
; …
- In:
Journal of education for business
71
(
1996
)
3
,
pp. 130-135
Persistent link: https://www.econbiz.de/10006420339
Saved in:
10
Applying Hedonic Pricing Models and Factorial Surveys at Parker Pen to Enhance New Product Success
Tomkovick, Chuck
;
Dobie, Kathryn E.
- In:
The journal of product innovation management : an …
12
(
1995
)
4
,
pp. 334-345
Persistent link: https://www.econbiz.de/10007333688
Saved in:
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