Murdock, Karen A.; Varnes, Claus J. - In: International Journal of Entrepreneurial Behavior & Research 24 (2018) 1, pp. 256-272
Purpose: The purpose of this paper is to show that the entrepreneurial project ongoingly is transformed. Empirically, three defining junctions demonstrate the malleability of the entrepreneurial project in perpetual action, expanding beyond effectuation theory on what constitutes given means,...