Huang, J. Sonia; Wang, Wei-Ching - In: Journal of Media Economics 27 (2014) 3, pp. 158-176
The online news market worldwide has met several challenges, one of which is the lack of sustainable business models. The <italic>long tail</italic> is a concept defined by Chris Anderson to describe a business model used by the majority of Internet firms and ecommerce stores. Is the long tail model crucial to...