Bukhari, Syed Faheem Hasan; Woodside, Frances M.; … - In: Journal of Islamic Marketing 10 (2019) 4, pp. 1288-1307
Purpose: This study aims to explore whether religiosity influences consumer purchase behavior among Muslim consumers in Pakistan. Design/methodology/approach: An in-depth, semi-structured interview protocol was developed and administered to a sample of 90 participants, both male and female,...