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Search: "Yoo, Boonghee"
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Yoo, Boonghee
31
Donthu, Naveen
10
Thelen, Shawn T.
4
Barak, Benny
2
Lee, Keun S.
2
Lee, Seung-Hee
2
Lenartowicz, Tomasz
2
Ma, Jieqiong
2
Magnini, Vincent P.
2
Mathur, Anil
2
Swani, Kunal
2
Yang, Jie
2
Zhang, Yong
2
Brashear, Thomas G.
1
Campagna, Christopher L.
1
Dadzie, Kofi Q.
1
Dou, Wenyu
1
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Ha, Jeeyeon
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Harrison, Kristina
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Harrison, Kristina Marie
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Hong, JungHwa
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Johnston, Wesley J.
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Lee, Seung-hee
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Lee, Sungho
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Liangyu, Ma
1
MANDHACHITARA, RUJIRUTANA
1
Mandhachitara, Rujirutana
1
Pilling, Bruce K.
1
Shin, Geon-Cheol
1
Thelen, Shawn
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YOO, BOONGHEE
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Journal of business research : JBR
5
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3
Journal of the Academy of Marketing Science
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Health marketing quarterly
2
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ECONIS (ZBW)
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1
The impact of country image and patient cosmopolitanism on medical tourism
Thelen, Shawn T.
;
Yoo, Boonghee
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 98-118
Persistent link: https://www.econbiz.de/10014295034
Saved in:
2
Patient consideration of local hospital, center of excellence, and medical tourism options for surgery
Yoo, Boonghee
;
Thelen, Shawn T.
;
Harrison, Kristina
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014295039
Saved in:
3
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
4
Brand authenticity : literature review, comprehensive definition, and an amalgamated scale
Campagna, Christopher L.
;
Donthu, Naveen
;
Yoo, Boonghee
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10014291969
Saved in:
5
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
6
The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong
;
Yang, Jie
;
Yoo, Boonghee
- In:
Journal of business research : JBR
108
(
2020
),
pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
Saved in:
7
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
8
Social religiosity : concept and measurement across divergent cultures
Mathur, Anil
;
Barak, Benny
;
Zhang, Yong
;
Lee, Keun S.
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
Saved in:
9
Global personal spirituality: Concept, measurement, and correlates across cultures
Mathur, Anil
;
Barak, Benny
;
Zhang, Yong
;
Lee, Keun S.
; …
- In:
International Journal of Consumer Studies
42
(
2018
)
6
,
pp. 865-877
Persistent link: https://www.econbiz.de/10012090721
Saved in:
10
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
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