Nel, Jacques; Boshoff, Christo - In: International Journal of Bank Marketing 39 (2021) 3, pp. 429-454
Purpose: Digital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa …. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with … how traditional-bank customers' inertia influences digital-only bank resistance. Design/methodology/approach: Based on a …