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Search: ("Influencer advertising" OR "Influencer marketing" OR "Influencer credibility")
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Influencer
93
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84
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84
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83
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83
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71
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71
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46
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45
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45
influencer marketing
44
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37
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35
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21
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20
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Goanta, Catalina
5
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5
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4
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4
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4
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3
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2
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2
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2
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2
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2
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2
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2
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ECONIS (ZBW)
156
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41
BASE
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1
Influencer
marketing
unlocked : understanding the value chains driving the creator economy
Libai, Barak
;
Rosario, Ana Babić
;
Beichert, Maximilian
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
Saved in:
2
Influencer
marketing
effectiveness : a meta-analytic review
Pan, Meizhi
;
Blut, Markus
;
Ghiassaleh, Arezou
;
Lee, …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
Saved in:
3
Typology of trust in micro-health and fitness influencers
Schultz, Carsten D.
- In:
Journal of consumer marketing
42
(
2025
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10015205261
Saved in:
4
Predictors of social media
influencer
marketing
effectiveness : a comprehensive literature review and meta-analysis
Spörl-Wang, Katja
;
Krause, Franziska
;
Henkel, Sven
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015154429
Saved in:
5
Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour
Kumar, Ashish
;
Rayne, Daniel
;
Salo, Jari
;
Yiu, Ching Sophia
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10015327218
Saved in:
6
Proposing an integrative scale of digital influence in the context of
influencer
marketing
Silva, Marianny Jessica de Brito
;
De Oliveira Campos, …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015399279
Saved in:
7
Illuminating the pathway from social media marketing stimuli to skincare brand choice through product effectiveness
Elfi, Elfi
;
Sihombing, Sabrina O.
;
Antonio, Ferdi
- In:
Asia marketing journal
27
(
2025
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10015399225
Saved in:
8
The impact of influencers on brand social network growth : insights from new product launch events on Twitter
Benevento, Elisabetta
;
Aloini, Davide
;
Roma, Paolo
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
effective in fostering brand growth. This research provides practical guidance within the realm of
influencer
marketing
…
Persistent link: https://www.econbiz.de/10015396142
Saved in:
9
What determines the effectiveness of social media
influencer
marketing
? : an fsQCA-based study of influencer characteristics and content features’ configurational effects
Ma, Caiyuan
;
Wang, Billy Wei
;
Dai, Lingqi
;
Guan, Xinya
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015396143
Saved in:
10
Unfaithful brands : how brand attachment can lead to negative responses to
influencer
marketing
campaigns
Bentley, Kara
;
Rajagopal, Priyali
;
Kulow, Katina
- In:
Journal of consumer psychology : JCP ; the official …
35
(
2025
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10015358369
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