Robayo-Acuña, Paula Viviana; Chams-Anturi, Odette; … - In: Journal of innovation and entrepreneurship : JIE 14 (2025) 1, pp. 1-19
This study examines the influence of DUI (Doing, Using, Interacting) and STI (Science, Technology, Innovation …) innovation modes on the innovation performance of service sector firms in Colombia. Unlike the manufacturing sector, where … innovation is typically associated with formal R&D, the service sector is characterized by experience-based and interaction …