and comprehensive for use in combined micro and macro principles courses for business and potential economics majors …"Over the years, numerous instructors have requested a short, one-semester version of Economics that would cover both …, highly integrated book. We built this text from scratch, incorporating the core content from Economics in a format designed …

meaningful and relevant application in global business, as well as in the academic setting and economic practice. The topics … must-read for undergraduate and graduate students, as well as managers, scholars, and lecturers in business, politics, and … economics. …

these interrelationships in a theoretically sound and practical manner. The book is intended for students of business … management and practicing business managers alike. …

, organization theory, economics, marketing, engineering, and sociology. This work has generated many insights about how innovation …