Firmansyah, Egi Arvian; Umar, Umar Habibu - In: Cogent business & management 10 (2023) 2, pp. 1-20
, further filtered based on predefined standards. Accordingly, since our research focuses on the metaverse of business, we … conceptual papers because the research is in its infancy. Marketing has become the dominant business area since most studies … related to business function areas, which is absent in metaverse literature. One limitation of this study is the single …
