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~person:"Haase, Janina"
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Brand management
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Brand semiotics
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framing
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Haase, Janina
König, Jan
68
Koskela, Erkki
50
König, Jan C. L.
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Gerber, Christian
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Skupnik, Christoph
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
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