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~subject:"Consumer behaviour"
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Search: creator:"Morschett, Dirk"
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Consumer behaviour
Deutschland
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Multinationales Unternehmen
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18
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Morschett, Dirk
8
Schramm-Klein, Hanna
3
Swoboda, Bernhard
2
Zentes, Joachim
2
Haelsig, Frank
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Schu, Matthias
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Steinmann, Sascha
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Marketing : ZFP ; journal of research and management
2
The international review of retail, distribution and consumer research
2
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
International journal of retail & distribution management
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Establishment of online shops by SME retailers and wholesalers : a rational decision or institutional pressure?
Morschett, Dirk
;
Schu, Matthias
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010385227
Saved in:
2
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
3
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
4
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
5
Sortimentsdiversifikation im Handel - eine theoretische und empirische Analyse
Zentes, Joachim
;
Morschett, Dirk
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 159-183)
.
2004
Persistent link: https://www.econbiz.de/10002516304
Saved in:
6
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
7
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
Saved in:
8
Convenience-oriented shopping : a model from the perspective of consumer research
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Food, people and society : a european perspective of …
,
(pp. 177-196)
.
2001
Persistent link: https://www.econbiz.de/10001617367
Saved in:
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