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~subject:"Brand management"
~isPartOf:"Management information systems : mis quarterly"
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Brand management
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Management information systems : mis quarterly
ERIM report series research in management
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Expert journal of marketing
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Baltic journal of management
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Central European business review : CEBR
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International journal of entrepreneurship and small business : IJESB
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of electronic commerce research : JECR
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Journal of tourism, sustainability and well-being
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Expert
blogs and consumer perceptions
of
competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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