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~subject:"Consumer behaviour"
~person:"Dens, Nathalie"
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Consumer behaviour
Konsumentenverhalten
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
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Dens, Nathalie
Vinerean, Simona
3
Alhidari, Abdullah Mohammed
2
Campo, Katia
2
Gijsbrechts, Els
2
Marangon, Francesco
2
Nisol, Patricia
2
Pelsmacker, Patrick de
2
Scarpa, Riccardo
2
Thiene, Mara
2
Adam, Muhammad
1
Al-Barakat, Hamdi Jaber
1
Al-Khudhair, AbdulElah
1
Al-Mansour, Abdulrahman
1
Alhudaithy, Abdullatif I. R.
1
Alkadhi, Omar H.
1
Allen, B. J.
1
Andersen, Kirsti Reitan
1
Anderson, Laurel
1
Aouididi, Rayhana
1
Asni, Kurnia
1
Avram, Bogdan
1
Azzari, Courtney Nations
1
Bahri, Syamsul
1
Barnard, Brian
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Basuroy, Suman
1
Ben Amor, Nour El Houda
1
Berry, Leonard L.
1
Bigné Alcañiz, J. Enrique
1
Botzenhardt, Achim Harald
1
Boztuğ, Yasemin
1
Braun, Sebastian
1
Bun, Maurice J. G.
1
Butcher, Luke
1
Bytyçi, Shaip
1
Camacho, Nuno
1
Campbell, Colin M.
1
Cantoni, Lorenzo
1
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Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
2
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1
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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