Saridakis, Charalampos; Angelidou, Sofia - In: European Journal of Marketing 52 (2018) 5/6, pp. 946-972
generalizable across collectors of different demographic characteristics. Specifically, “expert professionals” are mainly driven by … Purpose: Collecting behaviour is a special type of consumption, which consists of several traits, such as “completion …”, “perfection”, “caring” and “cooperation”. The purpose of this study is to shed light on this complex consumption behaviour, by …