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~type_genre:"Sammelwerk"
~person:"MacCann, John M."
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Expert system
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Expertensystem
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Marketing management
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MacCann, John M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Special issue on "
expert
systems in
marketing
"
MacCann, John M.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
8
(
1991
)
1
,
pp. 1-90
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