Globalization. In: Wall Street Journal, 2000, 31.August, S. B.1. 2 Vgl. Scholz-Ligma, J.: Internationales Marketing – Think … International Markets. In: Journal of Product Innovation Management, 17. Jg., 2000, Heft 5, S. 334. 8 Vgl. Graber, D. R.: How to ….; Lievens; A.; Wauters, E.: Communication Flows in International Product Innovation Teams. In: Journal of Product Innovation …

In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product … Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the … success of New Product Development: a direct impact and an indirectimpact by influencing the next stage of the NPD process, i …

Germany and a series of expert interviews. Subsequently,we construct a mathematical Excel-based tool and apply data … the new market of Over-The-Air(OTA)-Downloads.However, until now there has been no broad academic discussion about this … market. Inparticular, two central questions have not yet been addressed: (1) which factors influence thesuccess of music …

We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … expect from using their innovations and the level of expertise they have in their sport.Taken together, these two findings …

individualization of the solutions offered to a customer as well as on the individualization of the marketing activities in order to … Mass Customization at Adidas-Salomon AG, while describing the marketing opportunities of the system. However, reality is …, but is primarily based on the perceived competence of the interaction expert at the point of sales. Mass customization …

." Journal of Marketing Research 34(1): 47-60. Fiske, S. T. ; S. E. Taylor (1991): Social cognition. New York, Random House … of previous experience on productive thinking." Journal of Experimental Psychology 47(2): 121-125. Cohen, W. M. ; D. A … „theory of absorptive capacity“ die Aufnahmefähigkeit für neues Wissen gesteigert (Cohen und Levinthal 1990). Außerdem …