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Year of publication
Subjects
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Produktentwicklung 3 product development 3 Innovationsmanagement 2 Produkteinführung 2 expert identification 2 Analogie 1 Daten 1 Innovation 1 Konsumgüterindustrie 1 Kundenmanagement Beziehungsmanagement 1 Kundenorientierung 1 Marketing 1 Musikmarkt 1 Produktplanung 1 Verbraucher 1 Verbraucherforschung 1 Weiterentwicklung 1 consumer goods industry 1 consumer research 1 marketing 1 music market 1
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Online availability
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Free 6
Type of publication
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Book / Working Paper 6
Language
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English 4 German 2
Persons
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Herstatt, Cornelius 3 Baumgarten, Antje 1 Enders, Albrecht 1 Hungenberg, Harald 1 König, Andreas 1 Lüthje, Christian 1 Piller, Frank Thomas 1 Röhrig, Markus 1 Schaller, Christian 1 Schild, Katharina 1 Verworn, Birgit 1
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Institutions
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Institut für Technologie- und Innovationsmanagement <Hamburg> 4 Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbesondere Unternehmensführung 1
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Arbeitspapier ERIM report series research in management 62 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 59 Best practice roundtables on competition policy 58 Working paper 28 Working papers 24 Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen 20 Discussion paper series 16 Discussion papers / Stanford Institute for Economic Policy Research 15 Expert Journal of Marketing 15 Working Paper 13 Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos 12 Policy research working paper : WPS 12 ESRC Centre for Business Research - Working Papers 11 Discussion paper / Institute of Agricultural Development in Central and Eastern Europe 10 Discussion paper series / Philippine Institute for Development Studies 10 OECD health working papers 10 Discussion paper / Leibniz-Institute of Agricultural Development in Central and Eastern Europe 9 Revista BCV 9 Expert journal of marketing 7 College of Business working papers 6 Econometric Institute Report 6 Econometric Institute research papers 6 Institut Technologie und Innovationsmanagement - Publikationen 6 Institut für Zukunftsstudien und Technologiebewertung - Veröffentlichungen - Downloads 6 New York economic review : journal of the New York State Economics Association 6 Publikationen von Leimeister, J.M. 6 Research paper series 6 Working paper / Centre for Business Research, University of Cambridge 6 Working paper series 6 Center for Agricultural and Rural Development (CARD) Publications 5 Discussion Paper 5 Discussion paper 5 Jena economic research papers 5 MERIT Working Papers 5 MPIFG discussion paper 5 Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels 5 Professur für Anwendungssysteme und E-Business - Publikationen 5 Serie desarrollo productivo 5 UNU-MERIT Working Paper Series 5
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Sources
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USB Cologne (business full texts) 6
Showing 1 - 6 of 6
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Die Zusammenarbeit mit dem lokalen Produktmanagement beider internationalen Markteinführung von neuen Produkten - Ergebnisse einer empirischen Untersuchung in der Konsumgüterindust...
Baumgarten, Antje; Herstatt, Cornelius - Institut für Technologie- und Innovationsmanagement … - 2005
Globalization. In: Wall Street Journal, 2000, 31.August, S. B.1. 2 Vgl. Scholz-Ligma, J.: Internationales Marketing – Think … International Markets. In: Journal of Product Innovation Management, 17. Jg., 2000, Heft 5, S. 334. 8 Vgl. Graber, D. R.: How to ….; Lievens; A.; Wauters, E.: Communication Flows in International Product Innovation Teams. In: Journal of Product Innovation …
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How can Music Majors increase their Success in theMarket for Over-The-Air Downloads? – The Case of Germany
König, Andreas; Enders, Albrecht; Hungenberg, Harald; … - Betriebswirtschaftliches Institut <Nürnberg> / … - 2006
Germany and a series of expert interviews. Subsequently,we construct a mathematical Excel-based tool and apply data … the new market of Over-The-Air(OTA)-Downloads.However, until now there has been no broad academic discussion about this … market. Inparticular, two central questions have not yet been addressed: (1) which factors influence thesuccess of music …
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A causal model of the impact of the “fuzzy front end” on thesuccess of new product development
Herstatt, Cornelius; Verworn, Birgit - Institut für Technologie- und Innovationsmanagement … - 2000
In a study of New Product Development (NPD) projects, the fuzzy front end ofinnovation is explored. The New Product … Development process is a multistageprocess. Therefore, the study examines two sorts of impact that the fuzzy front endhas on the … success of New Product Development: a direct impact and an indirectimpact by influencing the next stage of the NPD process, i …
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Characteristics of innovating users in a consumer goods field - An empirical study of sport-related product consumers
Lüthje, Christian - Institut für Technologie- und Innovationsmanagement … - 2000
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … expect from using their innovations and the level of expertise they have in their sport.Taken together, these two findings …
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Individualization Based Collaborative Customer Relationship Management : Motives, Structures, and Modes of Collaboration for Mass Customizationand CRM
Piller, Frank Thomas; Schaller, Christian - 2002
individualization of the solutions offered to a customer as well as on the individualization of the marketing activities in order to … Mass Customization at Adidas-Salomon AG, while describing the marketing opportunities of the system. However, reality is …, but is primarily based on the perceived competence of the interaction expert at the point of sales. Mass customization …
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Systematische Nutzung von Analogien bei derEntwicklung innovativer Produkte
Herstatt, Cornelius; Schild, Katharina - Institut für Technologie- und Innovationsmanagement … - 2004
." Journal of Marketing Research 34(1): 47-60. Fiske, S. T. ; S. E. Taylor (1991): Social cognition. New York, Random House … of previous experience on productive thinking." Journal of Experimental Psychology 47(2): 121-125. Cohen, W. M. ; D. A … „theory of absorptive capacity“ die Aufnahmefähigkeit für neues Wissen gesteigert (Cohen und Levinthal 1990). Außerdem …
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