Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...

Grün zu werden, wie es die Vision vieler Unternehmen und Verbraucher ist, stellt eine Herausforderung dar. Trotz Umweltbewusstsein hindern diverse Faktoren Individuen daran, tatsächlich nachhaltig zu handeln. In den letzten Jahrzehnten wurden neue Technologien und Produkte mit dem Ziel...

Zahlreiche Studien haben den Einfluss von Markeneigenschaften auf die Markenerweiterbarkeit (d.h., das Ausmass, zu dem eine Marke für Markenerweiterungen genutzt werden kann, die in positiven Ergebnissen für die Marke resultieren) untersucht. Jedoch sind trotz der hohen Relevanz der...

Inventing Mobility For All: Mastering Mobility-as-a-Service with Self-Driving Vehicles explores 'Mobility-as-a-Service' and explains the impact of this mobility concept on social and societal life, as well as on global travel behaviours. In this volume, Andreas Herrmann and Johann Jungwirth...

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and...

Information technology is changing healthcare in numerous wide-ranging aspects, including significantly improving the overall quality of patient care and therefore helping to reduce limitations in people's daily lives. 'The Digital Pill' reflects on how digital technologies can combat chronic...