Performance Branding in B2B -- Transformative Marketing in B2B -- Basics of B2B Branding, Theory and Practice -- The B2B Brand Building Process -- Beware of Branding Pitfalls -- Future Perspective of B2B Brands.

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative...

1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H)...

"The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore, and China. This model puts the...

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--

1 -- The New Paradigm: H2H Marketing -- 1.1 Case Study: Whole Foods Market -- 1.2 Case Study: Design-Thinking at the Good Kitchen -- 2 -- H2H Mindset: The Basis: 2.1 Case Study: H2H Mindset at Elobau -- 3. H2H Management: Putting Trust and Brand in Focus -- 3.1 Case Study: The Liva Brand Success...

"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological...

"The three main rules of retail have long been defined by an expression used in real estate jargon: "Location, Location, Location." The basic assumption was: if you prioritiseA̲ the acquisition of the best locations, everything else will fall into place. This approach will no longer apply due...