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~person:"Hennigs, Nadine"
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Consumer behaviour
22
Konsumentenverhalten
22
Luxury goods
20
Luxusgüter
20
Deutschland
19
Germany
19
Beziehungsmarketing
10
Marketing
10
Relationship marketing
10
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
Open Source
5
Open source
5
Social Web
5
Social web
5
Target group
5
Zielgruppe
5
Brand
4
Internet marketing
4
Kundenmanagement
4
Markenartikel
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Marketing management
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Marketingmanagement
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Online-Marketing
4
Welt
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World
4
Brand extension
3
Corporate reputation
3
Customer value
3
Dienstleistungsmarketing
3
Distance selling
3
Distanzhandel
3
Event marketing
3
Event-Marketing
3
Firmenimage
3
Kundenwert
3
Markenpolitik
3
Markentransfer
3
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Article
38
Book / Working Paper
18
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Article in journal
19
Aufsatz im Buch
19
Aufsatz in Zeitschrift
19
Book section
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Graue Literatur
5
Non-commercial literature
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2
Aufsatzsammlung
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2
Collection of articles of several authors
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Handbook
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Handbuch
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Sammelwerk
1
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Language
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German
28
English
28
Author
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Hennigs, Nadine
Wiedmann, Klaus-Peter
442
Raffée, Hans
30
Langner, Sascha
28
Walsh, Gianfranco
26
Buxel, Holger
25
Buckler, Frank
18
Klee, Alexander
14
Klarmann, Christiane
13
Pankalla, Lars
13
Siebels, Astrid
13
Frenzel, Tobias
12
Bachmann, Frank
11
Schmidt, Steffen
11
Jung, Hans-Hermann
10
Meissner, Sabine
10
Reeh, Marc-Oliver
10
Ludewig, Dirk
9
Seegebarth, Barbara
9
Wüstefeld, Thomas
9
Haase, Janina
8
Behrens, Stefan
7
Fritz, Wolfgang
7
Breitner, Michael H.
6
Böcker, Clemens
6
Kassubek, Martin
6
Godey, Bruno
5
Trautmann, Karl-Heinz
5
Aiello, Gaetano
4
Bettels, Jannick
4
Donvito, Raffaele
4
Fombrun, Charles J.
4
Gaßmann, Barbara
4
Jugel, Stefan
4
Labenz, Franziska
4
Pederzoli, Daniele
4
Siemon, Nadine
4
Abel, Bodo
3
Friedlandt, Jens
3
Fritz, Sebastian
3
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Institution
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Universität Hannover / Institut für Marketing & Management
2
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Schriftenreihe Marketing, Management
7
Luxury marketing : a challenge for theory and practice
5
The journal of brand management : an international journal
4
Psychology & marketing
3
Schriftenreihe Marketing Management
3
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Corporate reputation review : an international journal
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of services technology and management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Management von Service Innovationen in Business-to-Business Märkten : Erfahrungen, Konzepte und Handlungsperspektiven
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
1
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
1
SpringerLink / Bücher
1
Studienbericht
1
The journal of consumer marketing
1
Yearbook of marketing and consumer research
1
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Source
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
4
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
When pain is pleasure : identifying consumer psychopaths
Karampournioti, Evmorfia
;
Hennigs, Nadine
;
Wiedmann, …
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 268-282
Persistent link: https://www.econbiz.de/10011970150
Saved in:
3
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
4
To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha
;
Schmidt, Steffen
;
Fritz, Sebastian
; …
- In:
Consumer psychology in a social media world
,
(pp. 187-201)
.
2016
Persistent link: https://www.econbiz.de/10011586456
Saved in:
5
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
6
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
7
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
8
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
9
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
10
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10009667687
Saved in:
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