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  • Search: institution:"Academy of Marketing Science"
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Year of publication
Subject
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Marketing 23 Marketing theory 14 Marketingtheorie 14 Marktforschung 8 Market research 7 Marketing management 7 Marketingmanagement 7 Consumer behaviour 4 Konsumentenverhalten 4 AMS Annual Conference 3 Academy of Marketing Science 3 Brand management 3 Developments in Marketing Science 3 Internet marketing 3 Markenführung 3 Online-Marketing 3 Proceedings of the Academy of Marketing Science 3 Artificial intelligence 2 Conference Proceedings 2 Customer value 2 Digital Customer Satisfaction 2 Digital Marketing 2 Disruptive Innovations 2 EWOM 2 Emerging Technologies 2 Kundenwert 2 Künstliche Intelligenz 2 Trend 2 AI and marketing ROI 1 AI in marketing 1 AMS Proceedings 1 AMS2022 1 AMS2023 1 AMS2024 1 Akademiker 1 Artificial Intelligence in Marketing 1 Brand Activism 1 Branding and Technology 1 Branding and technology 1 ChatGPT and marketing 1
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Online availability
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Undetermined 13 Free 1
Type of publication
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Book / Working Paper 25 Journal 16 Article 1
Type of publication (narrower categories)
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Konferenzschrift 20 Collection of articles of several authors 13 Conference proceedings 13 Sammelwerk 13 Article in journal 2 Aufsatz in Zeitschrift 2 Annual report 1 Festschrift 1 Jahresbericht 1 Konferenzschrift/Kongressbericht 1
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Language
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English 36 Undetermined 6
Author
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Spotts, Harlan E. 5 Allen, Juliann 4 Jeseo, Vincent 3 Stieler, Maximilian 3 Jochims, Bruna 2 King, Robert L. 2 Krey, Nina 2 Rossi, Patricia 2 Wu, Shuang 2 Babin, Barry J. 1 Bellur, Venkatakrishna V. 1 Conduit, Jodie 1 Dunlap, B. J. 1 Edvardsson, Bo 1 Ferrell, O. C. 1 Hawes, Jon Michael 1 Kubacki, Krzysztof 1 Moore, Melissa 1 Moore, Robert S. 1 Pantoja, Felipe 1 Parajuli, Jasmine 1 Robinson, Leroy 1 Vargo, Stephen L. 1
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Institution
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Academy of Marketing Science 14 Academy of Marketing Science <Coral Gables, Fla.> 6 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 3 Academy of Marketing Science <Greenvale, NY> 3 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 Academy of Marketing Science <Richmond. Va.> 2 Academy of Marketing Science, Coral Gables, Fla. 2 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2003, Washington, DC> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2012, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2023, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Annual Conference of the Academy of Marketing Science <15, 1991, Fort Lauderdale, Fla.> 1 Conference of the Academy of Marketing Science <13, 1989, Orlando, Fla.> 1 Conference of the Academy of Marketing Science <13, 1990, New Orleans, La.> 1 Minority Marketing Conference <2, 1993, Long Beach, Miss.> 1 World Marketing Congress <2021, Online> 1 World Marketing Congress <23., 2023, Canterbury> 1
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Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science 8 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 6 Developments in marketing science: Proceedings of the Academy of Marketing Science 5 Developments in marketing science 4 Springer eBook Collection 2 AMS review : official publication of the Academy of Marketing Science 1 International journal of wine business research : IJWBR 1 Journal of the Academy of Marketing Science 1 Special conference series / [Academy of Marketing Science] 1 SpringerLink / Bücher 1
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Source
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ECONIS (ZBW) 28 USB Cologne (EcoSocSci) 12 OLC EcoSci 2
Showing 1 - 10 of 42
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022
offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science … Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide … on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of …
Persistent link: https://www.econbiz.de/10013170824
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Jeseo, Vincent (ed.); Allen, Juliann (ed.) - World Marketing Congress <23., 2023, Canterbury>; … - 2024
has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science … the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to …, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. …
Persistent link: https://www.econbiz.de/10014495477
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Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress
Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization … insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review …
Persistent link: https://www.econbiz.de/10013270881
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Jochims, Bruna (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2022, … - 2023
customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting … the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. …
Persistent link: https://www.econbiz.de/10014232509
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Marketing and AI: Shaping the Future Together : Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24
Jeseo, Vincent (ed.); Parajuli, Jasmine (ed.) - Academy of Marketing Science / Annual Conference <2024, … - 2024
explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science … understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international … and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and …
Persistent link: https://www.econbiz.de/10015162942
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Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023
Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2023, … - 2024
needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this … Academy of Marketing Science (JAMS) and AMS Review. … marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of …
Persistent link: https://www.econbiz.de/10014447350
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Persistent link: https://www.econbiz.de/10011735442
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual …, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena … Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners …
Persistent link: https://www.econbiz.de/10014287302
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, O. C.; Conduit, Jodie; Edvardsson, Bo; Vargo, … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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Creating marketing magic and innovative future marketing trends ; Volume 1
Stieler, Maximilian (ed.) - Academy of Marketing Science / Annual Conference <2016, … - 2017
Persistent link: https://www.econbiz.de/10011701610
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