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~person:"Pannenbäcker, Verena"
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Search: institution:"Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement"
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Pannenbäcker, Verena
Burmann, Christoph
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Markenführung durch Brand Commitment im Call Center - Eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
Universität <Bremen> / Lehrstuhl für Innovatives …
-
2008
Persistent link: https://www.econbiz.de/10005866495
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