Britzelmaier ist Professor in Pforzheim. Sein Lehrbuch für alle Bachelor-Studiengänge vermittelt die Grundkenntnisse des Controllings und behandelt die wichtigsten Themen des modernen Controllings, also die Instrumente des strategischen und des operativen Controllings und das Controlling in...

The textbook covers the key concepts of international theory and policy, from theory to practice. Divided into two halves, the first half is devoted to trading and the second half to monetary questions. The text provides a comprehensive introduction to theory and events, as well as detailed...

Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value -- Analyzing the marketing environment -- Managing...

Introduction -- Economics : foundations and models -- Trade-offs, comparative advantage, and the market system -- Where prices come from : the interaction of demand and supply -- Economic efficiency, government price setting, and taxes -- Markets in action: policy and applications --...