Borna, Shaheen; Elhajjar, Samer; Gu, Qiannong - In: American Journal of Business 39 (2024) 4, pp. 228-246
Purpose The purpose of this study is to systematically review the existing literature on the concept of consumer sovereignty. Design/methodology/approach By leveraging a systematic literature review using a data-driven approach and quantitative methodology, this study provides an overview of the...