This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate...

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of...

Here's a groundbreaking book that offers you a powerful new methodology for business continuity management - an approach designed to bind and enhance risk management, disaster prevention, and disaster recovery efforts to an optimum level of efficiency. This unique resource features a...

This is your complete 'how to' book on establishing the Project Office as a methodology for managing multiple development initiatives within your organization. The book presents the PO (Project Office) as a model for use in a wide variety of organizations, especially in R&D environments. As more...