Search Results - isPartOf:"Business analytics"

Assessing text mining algorithm outcomes

Ashton, Triss; Evangelopoulos, Nicholas; Paswan, Audhesh; … - In: Journal of business analytics 3 (2020) 2, pp. 107-121

Persistent link: https://www.econbiz.de/10012383997

How advanced analytics create (core) value : an example from a pharmaceutical company, AstraZeneca

Willigers, Bart - In: Journal of business analytics 3 (2020) 2, pp. 122-137

Persistent link: https://www.econbiz.de/10012383998

Determining rank in the market using a neutrosophic decision support system

Banerjee, Anuradha; Roychoudhury, Basav; Gogoi, Bidyut Jyoti - In: Journal of business analytics 3 (2020) 2, pp. 138-157

Persistent link: https://www.econbiz.de/10012383999

A hybrid data analytics approach for high-performance concrete compressive strength prediction

Simsek, Serhat; Gumus, Mehmet; Khalafalla, Mohamed; … - In: Journal of business analytics 3 (2020) 2, pp. 158-168

Persistent link: https://www.econbiz.de/10012384001

Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS

Mesquita, José Marcos Carvalho de; Kostelijk, Erik - 2022

"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques...

Persistent link: https://www.econbiz.de/10012583265