In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle,...

"Jack Triplett and Barry Bosworth analyze services sector productivity, demonstrating that fundamental changes have taken place in this sector of the U.S. economy. They show that growth in the services industries fueled the post-1995 expansion in U.S. productivity and assess the role of...

History and analysis of European monetary integration and related economic, financial, monetary, and international political issues: an accesible guide.This history and analysis of the euro and the European Central Bank traces the process of European monetary integration from its beginnings as a...

pt. 1.A Strategy for Analyzing Your Suppliers --Ch. 1.Why Analyze Your Suppliers? --Ch. 2.Choosing Which Suppliers to Analyze --pt. 2.Components of a Corporate Analysis of Suppliers --Ch. 3.Creating a Corporate Analysis --Ch. 4.Investigating What is Behind Financial Figures --Ch. 5.Analyzing...

What's at stake : developing-country interests in the DOHA development round / Merlinda D. Ingco, John D. Nash -- Trade agreements : achievements and issues ahead / Merlinda D. Ingco, John Croome -- Export competition policies / Harry de Gorter, Lilian Ruiz, Merlinda D. Ingco -- Market access :...

Dilip Das addresses one of the most important aspects of international trade, namely regional trade and regional integration agreements. He analyses the latest trends, evaluates the pattern and gauges the progress of regional integration in the global economy over the post-war and contemporary...

Economic performance and stabilization policy in a monetary union with imperfect labor and goods' markets / Fabrizio Coricelli, Alex Cukierman, and Alberto Dalmazzo ; Discussant: Erkki Koskela -- Asymmetric transmission of monetary policy: what should the ECB do if one size does not fit all? /...