The aim of this article was to analyse modern approaches to tourist zoning in Ukraine and assess the balanced development of cultural tourism in regions, considering economic, social, and ecological factors. Methods for evaluating the development of cultural tourism were identified, problems...

The purpose of the article was to study the specifics of the functioning of Ukraine's customs policy under martial law, with a special emphasis on the mechanisms for stimulating export activities and ensuring the efficiency of the state's foreign economic processes. The methods of analysis,...

The pharmaceutical market performs a key function of providing the population with medicines, where marketing is the driving force behind meeting the needs for quality healthcare and requires innovative approaches. The research relevance is determined by technological innovations, alongside the...

Investigation of the analysis of the interaction of indicators of operating, financial, and investment activities of an enterprise, which characterise its financial condition during the period of external instability caused by Russia's military aggression against Ukraine, is significant for the...

This study aimed to evaluate the conditional effect of exchange rate volatility on stock prices and returns in the emerging markets of BRICS nations. Using daily data from 1 January 2000 to 30 December 2023, wavelet and quantile analysis were conducted. The Markov-regime model was estimated for...

The study aimed to identify economic risks, in particular the impact of currency fluctuations, inflation and changes in tax policy on the financial security of Ukrainian agricultural enterprises. The data of such companies as Myronivsky Hliboproduct, Kernel and Slobozhansky Agrocombine were...

The survival of a company is highly dependent on the management of its working capital. Effective working capital management can lead to greater profitability. Insufficient working capital or liquidity shortages can severely hinder profitability and operational sustainability. The primary...

The study of financial technology applications in banking is highly relevant, as financial technologies serve as a primary driver of change in the banking sector, facilitating the development of new products, optimising operations, and expanding access to financial services. This article aimed...

The COVID-19 pandemic has highlighted the need to revise traditional security strategies for international sporting events and has brought public health issues to the forefront as a systemic component. The study aimed to address the transformation of security management strategies at mass...

Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...