pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.

Allying and expanding the diverse fields of entrepreneurship and sustainable development research is a modern day imperative. The Handbook of Entrepreneurship and Sustainable Development Research cuts through the different approaches and perspectives of the two fields to point the way ahead for...

1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner...

'Entrepreneurship research is ever expanding, and it seems time to step back and reflect on where we are and where to go. This excellent volume brings in a well-grounded perspective on where the future for entrepreneurship research (and researchers) may lie, assembling contributions by some of...

In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular team sport. The Handbook is naturally divided...

This comprehensive and thought-provoking Handbook reviews public sector economics from pluralist perspectives that either complement or reach beyond mainstream views. The book takes a comprehensive interdisciplinary approach, drawing on economic elements in the fields of philosophy, sociology,...

'This Handbook covers a contentious topic, so the approach of the editors is refreshing, especially their transparent introduction as to how they organized their work. A key theme is evidence. I have been involved in agro-biotechnology for 25 years, mainly at the international level; I know that...