Monitoring the success of colleges and universities can be useful to many interested parties and for many purposes. For example, it can assist administrations to identify the strengths and weaknesses of their institutions and take corrective actions. It can enlighten the decisions of funding...

This paper reviews the empirical research on forecasting in marketing. In addition, it presents results from some small scale surveys. We offer a framework for discussing forecasts in the area of marketing, and then review the literature in light of that framework. Particular emphasis is given...

When people forecast, they often use analogies but in an unstructured manner. We propose a structured judgmental procedure that involves asking experts to list as many analogies as they can, rate how similar the analogies are to the target situation, and match the outcomes of the analogies with...

Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes....

Recently, I sent postcards to many people. The same week, Dr. X sent me a postcard with nearly identical wording. What happened? Both Dr. X and I had been influenced by Dillman’s Mail and Telephone Surveys. Despite its flaws, it is a worthwhile book. I keep this book near me when working on...

Conventional economics is unfortunately not wholistic. 'A whole is greater than sum of the parts'. Natural societies are charactistically whole and without duality ('you and me' approach). For example, river, ponds, jungle are whole, none claim to be owners and yet it belongs to every body....

In 1982, the Journal of Forecasting published the results of a forecasting competition organized by Spyros Makridakis (Makridakis et al., 1982). In this, the ex ante forecast errors of 21 methods were compared for forecasts of a variety of economic time series, generally using 1001 time series....

The purpose of this paper is to serve as an input in the revision of the evaluation guidelines of the Department of Economics FCS – UDELAR (dECON). With this aim, we report on what is taken into account in academic evaluation around the world, and which are the most frequently used methods of...

This note describes an experiment, which is an extension of the experiment proposed by Levy and Bergen (1993). The experiment is designed to simulate an environment where something that is very similar to fiat money (i.e., is homogenous, durable, portable, storable, divisible, has no intrinsic...

Individuals and organizations have operated for hundreds of years by planning and forecasting in an intuitive manner. It was not until the 1950s that formal approaches became popular. Since then, such approaches have been used by business, government, and nonprofit organizations. Advocates of...