Villena-Alarcón, Eduardo; Caballero-Galeote, Lidia - In: Tourism destination management in a post-pandemic …, (pp. 147-160). 2021
While the tourism sector is experiencing one of the worst crises in its history due to COVID-19, institutions and governments continue to try to minimize the effects. Social networks have become an indispensable tool for communications and product sales. This case study focuses on integrating...