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  • Search: isPartOf:"Houghton Mifflin Adviser in Marketing"
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Year of publication
Subject
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Marketingmanagement 4 Marktforschung 4 Marketing management 3 Vereinigte Staaten 3 Advertising 2 Fernsehen 2 Internet marketing 2 Marketing 2 Media industries 2 Mediensektor 2 Online-Marketing 2 Television 2 Werbung 2 Werbungsbetrieb 2 Werbungsmittel 2 Absatz 1 Absatzpolitik 1 Absatztheorie 1 Absatzweg 1 Aussenwirtschaftsbeziehungen 1 Aussenwirtschaftspolitik 1 Aussenwirtschaftstheorie 1 Behavioral economics 1 Betriebsleiter 1 Betriebswirtschaftliche Einführungsschriften 1 Computer-assisted marketing 1 Consumer behaviour 1 Distribution channel 1 Einzelhandelsbetrieb 1 Entwicklungsländer 1 Handelsbetrieb 1 IT-gestütztes Marketing 1 Informationssystem 1 Japan 1 Kaufverhalten 1 Konsumentenverhalten 1 Market research 1 Theorie 1 Verbraucher 1 Verhaltensökonomik 1
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Type of publication
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Book / Working Paper 8
Language
All
English 8
Author
All
Kirkpatrick, Charles Atkinson 2 Bell, Martin L. 1 Brien, Richard H. 1 Holloway, Robert J. 1 Littlefield, James E. 1 Mittelstaedt, Robert A. 1 Myers, James H. 1 Reynolds, William H. 1 Smith, Samuel V. 1 Stafford, James E. 1 Stern, Louis W. 1 Thomas, Michael J. 1 Venkatesan, M. 1
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Published in...
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Houghton Mifflin Adviser in Marketing 7
Source
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ECONIS (ZBW) 7 USB Cologne (EcoSocSci) 1
Showing 1 - 8 of 8
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Consumer behavior and marketing management
Myers, James H.; Reynolds, William H. - 1967
Persistent link: https://www.econbiz.de/10004614474
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Readings in marketing information systems : a new era in marketing research
Smith, Samuel V.; Brien, Richard H.; Stafford, James E. - 1968
Persistent link: https://www.econbiz.de/10000340503
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Distribution channels : behavioral dimensions
Stern, Louis W. (contributor) - 1969
Persistent link: https://www.econbiz.de/10000038144
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International marketing management. Readings in systems and method
Thomas, Michael J. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000569475
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Advertising : mass communication in marketing
Littlefield, James E.; Kirkpatrick, Charles Atkinson - 1970 - 3. ed
Persistent link: https://www.econbiz.de/10001893109
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Consumer behavior : contemporary research in action
Holloway, Robert J.; Mittelstaedt, Robert A.; Venkatesan, M. - 1971
Persistent link: https://www.econbiz.de/10013487507
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Marketing : concepts and strategy
Bell, Martin L. - 1972 - 2. ed.
Persistent link: https://www.econbiz.de/10014422985
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