Kollmann, Tobias; Häsel, Matthias - Universität <Duisburg-Essen> / Lehrstuhl für … - 2008
Owing to the rapid growth of the internet, the corresponding NetEconomy has evolved into an established trade level. It is characterised bynumerous entrepreneurial firms equipped with innovative online businessmodels. Also, traditional firms increasingly utilise the internet in order tooptimise...