Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International Journal of Physical Distribution & … 54 (2024) 11, pp. 44-81
Purpose Researchers have examined the influence of the factors on reducing return rates in retailing over the years. However, the returns experience is often an overlooked way to drive customer engagement and repeat sales in the now ubiquitous omnichannel setting. The focus on returns prevention...