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  • Search: isPartOf:"Journal of Modelling in Management"
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Year of publication
Subject
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Brand 1 Brand architecture 1 Brand image 1 Brand management 1 Consumer behaviour 1 Corporate brand equity 1 Corporate reputation 1 Firmenimage 1 Informational reinforcement 1 Konsumentenverhalten 1 Markenarchitektur 1 Markenartikel 1 Markenführung 1 Markenimage 1 Market share 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Marktanteil 1 Scale development 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Barbosa, Débora Luiza 1 Ekren, Banu Yetkin 1 Foxall, Gordon Robert 1 Frederico, Guilherme F. 1 Kumar, Vikas 1 Limongi, Ricardo 1 Porto, Rafael Barreiros 1 Shah, Bhavin 1
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Journal of modelling in management 2
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
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Cover Image
Guest editorial: Modelling the business and societal decisions under the impact of COVID-19
Shah, Bhavin; Kumar, Vikas; Ekren, Banu Yetkin; … - In: Journal of modelling in management 18 (2023) 4, pp. 1017-1021
Persistent link: https://www.econbiz.de/10014335062
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