Purpose The purpose of this study is to comprehend how AI aids marketers in engaging customers and generating value for the company by way of customer engagement (CE). CE is a popular area of research for scholars and practitioners. One area of research that could have far-reaching ramifications...

Purpose The purpose of this article is to investigate and analyze the interactions between economic and sustainable development elements in the context of remanufacturing in India. Design/methodology/approach To comprehend the hierarchical and contextual link among factors impacting...

Purpose This study aims to address the inherent uncertainties within closed-loop supply chain (CLSC) networks through the application of a multi-objective approach, specifically focusing on the optimization of integrated production and transportation processes. The primary purpose is to enhance...

Purpose The home page design of a digital news website is a key factor in determining its attractiveness to readers. This study aims to propose an approach to manage the frequent adjustment of the dynamic layout of the news content on the website home page in a real-time environment to increase...

Purpose The purpose of this study is to investigate the factors affecting behaviour intention (BI) to use and actual usages of investment-related FinTech services among the zoomers (Gen Z) and millennials (Gen M) retail investors of India. Design/methodology/approach The study explores the...

Purpose Research on strategic alliances is concerned with two issues: continuation and reconfiguration. Building on prior research that examines the two issues separately, the paper studies them simultaneously. This paper aims to investigate how strategic alliances may exert the synergetic...

Purpose The current research has developed a novel method to update the decisions regarding real-time data, named the dynamic adjusted real-time decision-making (DARDEM), for updating the decisions of a grocery supply chain that avoids both frequent modifications of decisions and apathy. The...

Purpose This study aims to examine the role of various Instagram contents on customer behavior. The studied case is associated with herbal teas sold on active Instagram pages. Design/methodology/approach A structured questionnaire is exploited to collect data from customers. The integration of...