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  • Search: isPartOf:"Key issues in marketing management"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Marketing 3 Marketing management 3 Marketingmanagement 3 Online-Marketing 3 Welt 3 World 3 Cultural identity 2 E-commerce 2 Electronic Commerce 2 Internet marketing 2 Kulturelle Identität 2 Marketingforschung 2 Social Web 2 Social web 2 Accounting 1 Beziehungsmarketing 1 Brand image 1 Business ethics 1 Celebrity endorsement 1 Celebrity-Werbung 1 Critical Management Studies 1 Critical management studies 1 Economic history 1 Forschung 1 Frauen 1 Gender studies 1 Geschlechterforschung 1 Green marketing 1 Innovation 1 Kultur 1 Kundenverhalten 1 Management 1 Markenimage 1 Market research 1 Marketing theory 1 Marketingtheorie 1 Marktforschung 1 Performance measurement 1
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Online availability
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Undetermined 2
Type of publication
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Book / Working Paper 16
Type of publication (narrower categories)
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Collection of articles of several authors 9 Sammelwerk 9 Aufsatzsammlung 2 Case study 1 Fallstudie 1
Language
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English 16
Author
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Piacentini, Maria 3 Tagg, Stephen 3 Cui, Charles Chi 2 Roslender, Robin 2 Stevenson, Alan 2 Vescovi, Tiziano 2 Arsel, Zeynep 1 Bennett, Roger 1 Brownlie, Douglas 1 Brownlie, Douglas T. 1 Dunnett, Susan 1 Eräranta, Kirsi 1 Hagberg, Johan 1 Hamilton, Kathy 1 Hewer, Paul 1 Jones, D. G. Brian 1 Kerrigan, Finola 1 Kjellberg, Hans 1 Mason, Katy 1 McEachern, Morven G. 1 Moisander, Johanna 1 Piacentini, Maria G. 1 Tadajewski, Mark 1 Wilson, R. M. S. 1
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Published in...
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Key issues in marketing management 12
Source
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ECONIS (ZBW) 12 USB Cologne (EcoSocSci) 4
Showing 1 - 10 of 16
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Historical research in marketing management
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2018 - First issued in paperback
Persistent link: https://www.econbiz.de/10011913352
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Consumer vulnerability
Dunnett, Susan (ed.); Hamilton, Kathy (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011772640
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Celebrity, convergence and transformation
Brownlie, Douglas (ed.); Hewer, Paul (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011708922
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Marketing performativity : theories, practices and devices
Mason, Katy (ed.); Kjellberg, Hans (ed.); Hagberg, Johan (ed.) - 2017
Persistent link: https://www.econbiz.de/10011593834
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Gendering theory in marketing and consumer research
Arsel, Zeynep (ed.); Eräranta, Kirsi (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011587022
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The marketing : accounting interface
Roslender, Robin (ed.); Wilson, R. M. S. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011416323
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Multicultural perspectives in customer behaviour
Piacentini, Maria (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010393665
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Contemporary issues in green and ethical marketing
McEachern, Morven G. (contributor) - 2014
Persistent link: https://www.econbiz.de/10011317429
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New Developments in Online Marketing
Tagg, Stephen (contributor); Stevenson, Alan (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010354901
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Expanding disciplinary space : on the potential of critical marketing
Brownlie, Douglas T. (ed.) - 2013
Persistent link: https://www.econbiz.de/10010197207
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