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Search: isPartOf:"Legends in consumer behavior"
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Consumer behaviour
42
Konsumentenverhalten
42
Theorie
14
Theory
14
Russell W. Belk
10
Marketing
4
Decision
3
Entscheidung
3
Qualitative Methode
3
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3
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2
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2
Kaufentscheidung
2
Markenrecht
2
Materialism
2
Materialismus
2
National culture
2
Nationalkultur
2
Perception
2
Purchase decision
2
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2
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2
Advertising effects
1
Advertising regulation
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Brand loyalty
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Brand management
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Business ethics
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Emotion
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41
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33
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English
43
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Sheth, Jagdish N.
43
Holbrook, Morris B.
17
Belk, Russell W.
11
Jacoby, Jacob
9
Bettman, James R.
7
Christensen, Glenn L.
2
Addis, Michela
1
Alba, Joseph W.
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Galak, Jeff
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Ger, Güliz
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Legends in consumer behavior
43
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ECONIS (ZBW)
43
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1
Consumer information processing : decision making
Bettman, James R.
;
Wright, Peter L.
;
Alba, Joseph W.
; …
-
2016
Persistent link: https://www.econbiz.de/10011444854
Saved in:
2
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
3
Adaptive decision making
Bettman, James R.
;
Carmon, Ziv
;
Johnson, Eric J.
; …
-
2016
Persistent link: https://www.econbiz.de/10011446075
Saved in:
4
Emotion, adaptive decision making and consumer behavior
Bettman, James R.
;
Kahn, Barbara E.
;
Keller, Punam Anand
-
2016
Persistent link: https://www.econbiz.de/10011446104
Saved in:
5
Recent work on consumer information processing
Bettman, James R.
;
Zauberman, Gal
;
Drolet, Aimee Leigh
; …
-
2016
Persistent link: https://www.econbiz.de/10011446107
Saved in:
6
Attitude, identity, and influence
Bettman, James R.
;
Kassarjian, Harold H.
;
Lutz, Richard J.
-
2016
Persistent link: https://www.econbiz.de/10011446133
Saved in:
7
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
8
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
9
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
10
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
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