EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: isPartOf:"Marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 22,276 Konsumentenverhalten 20,654 Relationship marketing 7,693 Beziehungsmarketing 7,198 Marketing 7,099 Marketing management 6,035 Marketingmanagement 5,968 Brand management 5,238 Markenführung 5,117 Theory 4,660 Theorie 4,629 Social Web 4,238 Social web 4,236 Internet marketing 3,946 Brand image 3,917 Online-Marketing 3,887 Customer satisfaction 3,842 Markenimage 3,818 USA 3,705 Advertising 3,354 United States 3,287 Werbewirkung 3,273 Advertising effects 3,256 Kundenzufriedenheit 3,230 Marktforschung 3,113 Markenartikel 3,111 Werbung 3,074 Brand 3,004 Supplier relationship management 2,881 Lieferantenmanagement 2,880 Service quality 2,822 Deutschland 2,740 Innovation 2,672 Dienstleistungsqualität 2,505 Germany 2,382 Online retailing 2,213 Online-Handel 2,212 Market research 2,200 Business-to-business marketing 2,102 International marketing 2,082
more ... less ...
Online availability
All
Undetermined 51,943 Free 8,804 CC license 668 Digitizable 86
Type of publication
All
Article 198,847 Book / Working Paper 14,577 Journal 80 Other 21
Type of publication (narrower categories)
All
Article in journal 47,149 Aufsatz in Zeitschrift 47,149 Aufsatz im Buch 9,604 Book section 9,604 research-article 9,562 review-article 1,832 Graue Literatur 1,412 Non-commercial literature 1,412 Collection of articles of several authors 1,403 Sammelwerk 1,403 Hochschulschrift 1,205 Article 937 review 910 Case study 896 Fallstudie 896 Working Paper 895 conceptual-paper 784 chapter 745 Thesis 724 Aufsatzsammlung 709 Arbeitspapier 681 non-article 662 case-report 628 Reprint 598 Konferenzschrift 434 Dissertation u.a. Prüfungsschriften 409 back-matter 372 Conference paper 323 Konferenzbeitrag 323 viewpoint 303 Bibliografie enthalten 291 Bibliography included 291 Lehrbuch 243 Interview 213 Conference proceedings 208 Textbook 206 editorial 129 Systematic review 81 Übersichtsarbeit 81 Festschrift 73
more ... less ...
Language
All
Undetermined 115,510 English 85,155 German 12,023 French 525 Romanian 135 Spanish 90 Danish 57 Croatian 49 Polish 30 Portuguese 29 Italian 22 Hungarian 20 Russian 18 Dutch 10 Bosnian 5 Serbian 1 Ukrainian 1
more ... less ...
Author
All
Meffert, Heribert 440 Wiedmann, Klaus-Peter 310 Allgayer, Florian 240 Tadajewski, Mark 217 Sheth, Jagdish N. 210 Phau, Ian 208 Woodside, Arch G. 201 Kumar, V. 193 Belz, Christian 185 Nufer, Gerd 183 Watson, Neil 179 Kaynak, Erdener 177 Bruhn, Manfred 175 Malhotra, Naresh K. 169 Kalka, Jochen 160 Diller, Hermann 157 Homburg, Christian 153 Hunt, Shelby D. 153 Brown, Stephen 152 Gierl, Heribert 152 Lindgreen, Adam 152 Johnston, Wesley J. 147 Lehmann, Donald R. 137 Kotler, Philip 135 Grewal, Dhruv 130 Chintagunta, Pradeep K. 127 Bauer, Hans H. 125 O'Cass, Aron 124 Verhoef, Peter C. 118 Diamantopoulos, Adamantios 116 Lilien, Gary L. 116 Bagozzi, Richard P. 115 Shoham, Aviv 114 Kitchen, Philip J. 111 Schobelt, Frauke 110 Schultz, Don E. 110 Allenby, Greg M. 109 Fritz, Wolfgang 109 Griffith, David A. 109 Tellis, Gerard J. 109
more ... less ...
Institution
All
Department of Agricultural and Resource Economics, University of Connecticut 120 American Marketing Association 111 Institut for Marketing og Organisation, Aarhus Universitet 77 ESB Business School, Hochschule Reutlingen 66 Fördergesellschaft Marketing an der Universität Augsburg 65 Department of Agricultural Economics and Economics, Montana State University-Bozeman 62 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 55 Departamento de Gestão e Economia, Universidade da Beira Interior 52 Department of Agricultural & Applied Economics, University of Wisconsin-Madison 52 Springer Fachmedien Wiesbaden 52 Erasmus Research Institute of Management 45 Fachhochschule Reutlingen / European School of Business 41 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 30 Laboratoire d'Économie de Dijon (LEDI), Université de Bourgogne 30 Großbritannien / Marketing Board 29 Verlag Dr. Kovač 25 Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf 23 Berkeley Electronic Press 22 Technische Universität <Braunschweig> / Institut für Marketing 22 Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign 19 Universität <Leipzig> / Lehrstuhl für BWL, insb. Marketing 19 Universität <Siegen> / Lehrstuhl für Marketing 19 Agricultural Marketing Service, Department of Agriculture 17 American Management Association 16 Fernuniversität <Hagen> / Lehrstuhl Betriebswirtschaftslehre, insbesondere Marketing 16 Universität <Essen> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing und Handel 16 Information Resources Management Association 14 Technische Universität Braunschweig / Institut für Marketing 14 Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing 14 Absatzwirtschaftliche Gesellschaft 13 IMP Group 13 USA / Department of Agriculture 13 Academy of Economic Studies, School of Marketing 12 Indien / Directorate of Marketing and Inspection 12 Odense Universitet / Institut for Afsaetningsøkonomi 12 Technische Universität Braunschweig 12 European Society for Opinion and Marketing Research 11 ATOUT France <Paris> 10 Europäische Kommission 10 Hochschule Sankt Gallen für Wirtschafts-, Rechts- und Sozialwissenschaften / Forschungsinstitut für Absatz und Handel 10
more ... less ...
Published in...
All
Chemical marketing reporter 17,906 Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift 8,544 Marketing : monthly magazine of the Institute of Marketing 7,903 Industrial marketing management : the international journal for industrial and high-tech firms 4,980 Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing 4,869 Bm : Bank und Markt ; Zeitschrift für Retailbanking 4,621 Sales & marketing management 3,981 ADMAP : for decisionmakers in advertising, marketing, media, planning & research 3,609 Business marketing 3,444 European Journal of Marketing 3,403 Confectionery manufacture and marketing : CMM 3,369 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 3,183 European journal of marketing : EJM 3,065 Journal of marketing 2,887 Psychology & marketing 2,601 Journal of marketing research : JMR 2,469 Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz 2,457 The journal of business & industrial marketing 2,438 Journal of marketing management : MM 2,411 Bank marketing : ... an affiliate of American Bankers Association 2,235 Journal of Consumer Marketing 2,223 Journal of the Academy of Marketing Science 2,172 Journal of Business & Industrial Marketing 2,106 Marketing intelligence & planning 2,105 Media & Marketing : ein Magazin der Produktamilie W & V 1,890 The journal of services marketing 1,813 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1,784 B to B : advertising age's newspaper of the marketing revolution 1,751 Marketing Intelligence & Planning 1,735 Journal of Services Marketing 1,597 International journal of advertising : the quarterly review of marketing communications 1,435 International marketing review 1,425 International Journal of Bank Marketing 1,424 International Marketing Review 1,406 Review of Marketing and Agricultural Economics 1,335 Marketing : ZFP ; journal of research and management 1,319 Marketing Science 1,295 Journal of macromarketing : examining the interactions among markets, marketing, and society 1,268 Journal of travel and tourism marketing 1,250 Asia Pacific Journal of Marketing and Logistics 1,249
more ... less ...
Source
All
OLC EcoSci 105,339 ECONIS (ZBW) 74,691 Other ZBW resources 21,367 RePEc 6,503 USB Cologne (EcoSocSci) 4,198 EconStor 1,212 USB Cologne (business full texts) 215
more ... less ...
Showing 1 - 10 of 213,525
Cover Image
Erfolgsfaktorenforschung
Forsmann, Daniel; Haenecke, Henrik; Zerres, Christopher; … - 2026
Die Erfolgsfaktorenforschung will die Determinanten ermitteln, die den Erfolg oder den Misserfolg eines Unternehmens langfristig beeinflussen. Sie geht dabei von der Grundannahme aus, dass nur einige wenige Variablen über den Erfolg und Misserfolg eines Unternehmens entscheiden. Ausgangspunkt...
Persistent link: https://www.econbiz.de/10015591879
Saved in:
Cover Image
Purpose-Driven Marketing : der Einfluss des Brand Purpose auf die Markenwahrnehmung
Rauber, Neele - 2026
In den heutigen komplexen Konsumgesellschaften sind Marken aufgrund ihrer Vertrauens- und Orientierungsfunktion von zentraler Relevanz (Neye & Bongard, 2025, S. VI; Freundt et al., 2020, S. 49). Neben dem gesellschaftlichen Wandel spielen zusätzlich ökologische Veränderungen durch den...
Persistent link: https://www.econbiz.de/10015636776
Saved in:
Cover Image
Supporting the team, caring for the players : understanding fan perceptions of athlete wellbeing programmes
Williamson, Michael; Doyle, Jason P.; Harris-Reeves, Brooke - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 66-83
Persistent link: https://www.econbiz.de/10015614944
Saved in:
Cover Image
Examining the antecedent and consequences of relationship quality in the sport business
Toyota, Naoki; Matsuoka, Hirotaka; Kang, Taeahn - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 84-99
Persistent link: https://www.econbiz.de/10015614947
Saved in:
Cover Image
Diversity, equity and inclusion in the sport metaverse
Cunningham, George B.; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 26 (2025) 2, pp. 279-291
Persistent link: https://www.econbiz.de/10015613870
Saved in:
Cover Image
Sport spectatorship in a virtual environment : how sensory experiences impact consumption intentions
Chung, Kyu-soo; Goebert, Chad; Johnson, John David - In: International journal of sports marketing & sponsorship 26 (2025) 2, pp. 305-324
Persistent link: https://www.econbiz.de/10015613872
Saved in:
Cover Image
Social media adoption as a marketing communication tool by non-professional sports clubs : a multiple case study approach
Marthinus, Justin; Duffett, Rodney Graeme; Knott, Brendon - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 14-31
Persistent link: https://www.econbiz.de/10015614899
Saved in:
Cover Image
The impact of doping scandals on on-site spectator satisfaction at major sport events
Schnitzer, Martin; Piller, Sarah; Nadegger, Monica; … - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 32-46
Persistent link: https://www.econbiz.de/10015614912
Saved in:
Cover Image
National Sports Networks rights fees : the influence of fantasy sports participation and women’s sports content
Das, Muralee; O'Reilly, Norm; Evans, Kelly; … - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 47-65
Persistent link: https://www.econbiz.de/10015614924
Saved in:
Cover Image
Insights from the inside : marketing agency practitioners' perspectives on developing athlete brands
Manoli, Argyro Elisavet; Doyle, Jason P. - In: International journal of sports marketing & sponsorship 26 (2025) 6, pp. 100-116
Persistent link: https://www.econbiz.de/10015614953
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...