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Year of publication
Subject
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Consumer behaviour 1,340 Konsumentenverhalten 1,331 Theory 512 Theorie 510 Relationship marketing 463 Beziehungsmarketing 456 Marketing 359 Marketing management 345 Marketingmanagement 341 Brand management 276 Markenführung 276 Internet marketing 261 Online-Marketing 247 Werbewirkung 236 Advertising effects 234 USA 233 United States 231 Advertising 220 Marketing theory 211 Social Web 211 Social web 211 Werbung 210 Markenartikel 208 Marketingtheorie 207 Brand 206 Marktforschung 198 Brand image 185 Markenimage 185 Preismanagement 181 Pricing strategy 181 Market research 174 game theory 172 Customer satisfaction 167 Online retailing 166 Online-Handel 166 Innovation 164 Kundenzufriedenheit 163 Experiment 157 pricing 157 Game theory 149
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Online availability
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Undetermined 3,576 Free 296 CC license 5
Type of publication
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Article 7,093 Book / Working Paper 659 Journal 1
Type of publication (narrower categories)
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Article in journal 3,119 Aufsatz in Zeitschrift 3,119 research-article 112 Aufsatz im Buch 82 Book section 82 Collection of articles of several authors 66 Graue Literatur 66 Non-commercial literature 66 Sammelwerk 66 Arbeitspapier 59 Working Paper 59 Article 51 Hochschulschrift 51 Konferenzschrift 35 Aufsatzsammlung 25 Thesis 24 Conference proceedings 22 conceptual-paper 16 review 15 non-article 12 review-article 10 Case study 8 Fallstudie 8 case-report 7 Festschrift 6 Interview 5 frontmatter 4 Annual report 1 Bibliografie 1 Bibliography 1 Guidebook 1 Jahresbericht 1 Nachruf 1 Ratgeber 1 Systematic review 1 viewpoint 1 Übersichtsarbeit 1
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Language
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English 4,074 Undetermined 3,631 German 48
Author
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Shugan, Steven M. 85 Chintagunta, Pradeep K. 72 Hauser, John R. 68 Allenby, Greg M. 62 Bradlow, Eric T. 55 Srinivasan, Kannan 54 Staelin, Richard 52 Tellis, Gerard J. 52 Homburg, Christian 48 Grewal, Dhruv 45 Kumar, V. 44 Winer, Russell S. 40 Hunt, Shelby D. 37 Lehmann, Donald R. 37 Fader, Peter S. 36 Iyer, Ganesh 36 Mela, Carl F. 36 Palmatier, Robert W. 35 Bronnenberg, Bart J. 34 Chen, Yuxin 34 Desai, Preyas S. 33 Kuksov, Dmitri 32 Narasimhan, Chakravarthi 31 Rust, Roland T. 31 Sudhir, K. 31 Lilien, Gary L. 30 Hulland, John 29 Dekimpe, Marnik G. 28 Guo, Liang 27 Wedel, Michel 27 Neslin, Scott A. 26 Danaher, Peter J. 25 Morgan, Neil A. 25 Padmanabhan, V. 25 Roberts, John H. 25 Shankar, Venkatesh 25 Toubia, Olivier 25 Dubé, Jean-Pierre 24 Gerstner, Eitan 24 Hanssens, Dominique M. 24
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Institution
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Berkeley Electronic Press 22 Springer Fachmedien Wiesbaden 10 William E. Simon Graduate School of Business Administration, University of Rochester 10 Marketing Science Institute 9 Academy of Marketing Science 7 Technische Universität Braunschweig 7 Marketing Science Institute <Cambridge, Mass.> 6 Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> 3 Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.> 2 Academy of Marketing Science <Richmond. Va.> 2 World Marketing Congress <19., 2016, Paris> 2 AMS World Marketing Congress <22., 2019, Edinburgh> 1 APICS Educational & Research Foundation 1 Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.> 1 Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.> 1 Academy of Marketing Science / Annual Conference <2003, Washington, DC> 1 Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> 1 Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.> 1 Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.> 1 Academy of Marketing Science / Annual Conference <2012, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2020, Online> 1 Academy of Marketing Science / Annual Conference <2021, Online> 1 Academy of Marketing Science / Annual Conference <2022, Monterey, Calif.> 1 Academy of Marketing Science / Annual Conference <2023, New Orleans, La.> 1 Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.> 1 Academy of Marketing Science <Coral Gables, Fla.> 1 Analytic Approaches to Product and Marketing Planning 1 Annual Conference of the Academy of Marketing Science <15, 1991, Fort Lauderdale, Fla.> 1 Conference Behavioral Perspectives on Pricing <1995, Boston, Mass.> 1 Conference Developing Customers, Products, and Markets for Services <1995, Boston, Mass.> 1 Conference of the Academy of Marketing Science <13, 1989, Orlando, Fla.> 1 Conference of the Academy of Marketing Science <13, 1990, New Orleans, La.> 1 Conference on Analytic Approaches to Product and Market Planning <2, 1982, Nashville, Tenn.> 1 Conference on Marketing Communications Strategies <1994, Cambridge, Mass.> 1 Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC> 1 Cultural Perspectives in Marketing Conference <2010, Lille> 1 Ecole des hautes études commerciales <Frankreich> 1 Institute of Management Sciences 1 Minority Marketing Conference <2, 1993, Long Beach, Miss.> 1
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Published in...
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Journal of the Academy of Marketing Science 2,170 Marketing Science 1,295 Marketing science 1,147 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 1,059 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 412 Report / Marketing Science Institute 339 AMS review : official publication of the Academy of Marketing Science 335 Review of marketing science 146 Report / Marketing Science Institute / Marketing Science Institute 130 Review of Marketing Science 121 Journal of Contemporary Marketing Science 113 Journal of Marketing Practice: Applied Marketing Science 95 Journal of Global Scholars of Marketing Science 71 SpringerLink / Bücher 71 Developments in Marketing Science: Proceedings of the Academy of Marketing Science 67 Journal of contemporary marketing science 45 Applied Marketing Science / Angewandte Marketingforschung 36 Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science 36 Developments in marketing science 27 Springer eBook Collection / Business and Economics 24 Review of Marketing Science Working Papers 22 Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976 18 Research 17 The History of Marketing Science 17 The history of marketing science 17 Reshaping marketing science in wholesaling and retailing 15 From Little's law to marketing science : essays in honor of John D.C. Little 14 Springer eBook Collection 12 Developments in marketing science: proceedings of the Academy of Marketing Science 11 Rochester, Business - Marketing Science 10 Applied Marketing Science /Angewandte Marketingforschung 9 Working paper / Marketing Science Institute, Research Program 9 Developments in marketing science: Proceedings of the Academy of Marketing Science 5 Marketing Science Institute, Report 5 Marketing Science Institute, Working Paper 5 Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L. Hinkle; Alfred A. Kuehn; William F. Massy; Patrick J. Robinson: Albert C. Rohloff; Harry F. Sieber, jr.. Marketing Science Institute 5 Springer eBook Collection / Business and Management 5 Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung 4 Applied marketing science / Angewandte Marketingforschung 3 Forthcoming at Marketing Science 3
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Source
All
ECONIS (ZBW) 3,785 OLC EcoSci 2,090 RePEc 1,482 Other ZBW resources 251 USB Cologne (EcoSocSci) 93 EconStor 51 USB Cologne (business full texts) 1
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Showing 1 - 10 of 7,753
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Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing...
Persistent link: https://www.econbiz.de/10015408674
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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Influencer marketing effectiveness : a meta-analytic review
Pan, Meizhi; Blut, Markus; Ghiassaleh, Arezou; Lee, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 52-78
Persistent link: https://www.econbiz.de/10015192980
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Unintended consequences of in-store technology for frontline employees : an empirics-first approach
Nanni, Anastasia; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 129-149
Persistent link: https://www.econbiz.de/10015192986
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The idea marketplace : diversity, social capital, and innovation
Heusler, Andreas; Foutz, Natasha Zhang; Spann, Martin; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 150-171
Persistent link: https://www.econbiz.de/10015192989
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Marketing inputs and outcome heterogeneity : using a quantile regression framework in the entertainment industry
Burmester-Hofmann, Alexa Bettina; Clement, Michel; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 232-254
Persistent link: https://www.econbiz.de/10015193001
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Dealing with regression models' endogeneity by means of an adjusted estimator for the Gaussian copula approach
Liengaard, Benjamin Dybro; Becker, Jan-Michael; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 279-299
Persistent link: https://www.econbiz.de/10015193008
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Engagement that sells : influencer video advertising on TikTok
Yang, Jeremy; Zhang, Juanjuan; Zhang, Yuhan - In: Marketing science 44 (2025) 2, pp. 247-267
Persistent link: https://www.econbiz.de/10015441727
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Estimating the value of offsite tracking data to advertisers : evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley T.; … - In: Marketing science 44 (2025) 2, pp. 268-286
Persistent link: https://www.econbiz.de/10015441729
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