This book explores how multi-criteria analysis (MCA) methodologies can enhance sustainable tourism management in protected areas, with Samaria National Park in Crete as a primary case study. Topics include the global impact of tourism, the role of national parks in conservation, and how...

Decision-making in businesses, especially in marketing, is increasingly becoming complex. The number of parameters that decision-makers need to evaluate is becoming increasingly numerous. Modern decision-making requires feeding customized inputs (such as stakeholder preferences) and dealing with...

Consumer behavior analysis examines the factors that influence how individuals make purchasing decisions, including psychological, social, and cultural elements. This discipline is critical for understanding customer segmentation and predicting purchase patterns across diverse markets. By...