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Year of publication
Subject
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Handy 1 Preisbildung 1 Referenzpreis 1 Strategie 1 Verbraucherzufriedenheit 1 customer satisfaction 1 mobile phone 1 pricing 1 reference price 1
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Online availability
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Free 1
Type of publication
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Article 1
Language
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English 1
Author
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Natter, Martin 1 Reiner, Gerald 1
Institution
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Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing 1
Published in...
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Goethe-Universität Frankfurt -FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen 1 OR Spectrum - regular araticle 1
Source
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USB Cologne (business full texts) 1
Showing 1 - 1 of 1
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An encompassing viewon markdown pricing strategies: an analysisof the Austrian mobile phone market
Reiner, Gerald; Natter, Martin - Universität <Frankfurt, Main> / Lehrstuhl für … - 2005
Fierce competition and rapid technological progress have considerablyreduced the life cycle length for mobile phones in the last decade. Once a newmobile phone is launched, providers on the market under consideration practice amarkdown strategy. Profits of the providers are generated mainly via...
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