Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...

This study aims to investigate the effectiveness of FinTok influencers in preventing online travel scams by enhancing consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to improving consumer protection and safety in digital...

This study investigates the effects of eco-digitalization, green technology, and green finance on environmental sustainability in the presence of affluence and population. The sample size consists of a panel of 19 technologically advanced economies covering the time span from 1980 to 2023. The...

This study investigates whether brand betrayal, caused primarily by deceptive brand communication, incites brand hate among consumers. We performed PLS-based structural equation modeling, using SmartPLS on a dataset comprising 450 respondents selected through Mall Intercept sampling to...

This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives,...

The study examines the underlying heterogeneity within the global Muslim consumer market in connection with Islamic branding and its impact on the brand resonance of an Islamic brand. This comparative study empirically examines the differences existing within the Muslim consumer in Malaysia and...

In the current era, this world is facing environmental complications that affect sustainable development and overall environmental performance. This study investigates the role of Green Human Resource (GHRM) management practices, Green Innovation (GI), and Green Empowerment (GE) to promote the...

Aim of this study is to examine the coherence of consumer price indices (CPI) variants in Pakistan using time series data. The techniques of data analysis are descriptive statistics and wavelet analysis. Plots of CPI variants show more frequent changes as compared to the base year / month from...

This study develops a framework to analyze the determinants influencing consumer buying intention in livestreaming commerce by being a pioneer that integrates socio-technical system theory with the uses and gratifications theory. This study contributes literature on understanding consumer...