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Search: isPartOf:"Prentice-Hall foundations of marketing series"
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Prentice-Hall foundations of marketing series
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Prentice-Hall Foundations of Marketing Series
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Prentice-Hall Foundations of Marketing series
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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Cases in marketing management
Bursk, Edward C.
;
Greyser, Stephen A.
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1975
-
2. ed
Persistent link: https://www.econbiz.de/10000048634
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2
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
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3
Marketing planning and competitive strategy
Kelley, Eugene J.
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1972
Persistent link: https://www.econbiz.de/10000050222
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4
Pricing decisions and marketing policy
Palda, Kristian S.
-
1971
Persistent link: https://www.econbiz.de/10000050452
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5
Social aspects of marketing
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10000050846
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6
Consumer behavior
Bennett, Peter D.
;
Kassarjian, Harold H.
-
1972
Persistent link: https://www.econbiz.de/10000042258
Saved in:
7
Quantitative methods in marketing
Frank, Ronald Edward
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1967
Persistent link: https://www.econbiz.de/10000546251
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8
Product policy and strategy
Luck, David Johnston
-
1972
Persistent link: https://www.econbiz.de/10000555810
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9
Men, motives, and markets
Alderson, Wroe
;
Halbert, Michael Hartley
-
1968
Persistent link: https://www.econbiz.de/10000577799
Saved in:
10
Promotion. A behavioral view
Boyd, Harper White
;
Levy, Sidney Jay
-
1967
Persistent link: https://www.econbiz.de/10000577812
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